Fair Housing phrase guide / Steering code words
Why “safe neighborhood” gets a Fair Housing caution in listings
Caution Flagged as a caution, because it often reads as a preference for, or against, a group of people.
Why
"Safe neighborhood" is on the caution lists (LIBOR prohibits it). Safety claims are often read as coded language about who lives there, and you can't verify them. If there's a real feature, name it (gated entry, monitored lobby).
Safer wording
The checker's rewrite for “safe neighborhood”. It keeps your sentence and swaps the part that describes people.
- quiet neighborhood
What the tag means
Caution means the phrase is on the caution side of the cited lists, or describes people in a way that usually reads as a preference. Many agents still use some of these, but describing the property instead is the safer move.
What the law covers here
Steering means guiding buyers or renters toward or away from an area because of a protected class. HUD's rule bans restricting someone's choices by word or conduct. One of its examples is telling a buyer they wouldn't be comfortable or compatible with the people who live there. These code words get flagged because of how an ordinary reader may take them. The words aren't banned on their own.
- HUD rule on steering and other prohibited conduct, 24 CFR § 100.70
- Fair Housing Act, 42 U.S.C. § 3604(c)
Sources
- Long Island Board of REALTORS®: Fair Housing Advertising Word and Phrase Guidelines (Mar. 2025)
- CRMLS Fair Housing Word & Phrase List (Apr. 2021)
- Fair Housing Advertising Word and Phrase List (New York Press Assn.; source: Oklahoma Press Assn.)
Related phrases
All steering code words phrases on one page · The 12-check listing checklist
Not legal advice. Word lists can't judge context, and laws differ by state and city, with some protecting more classes than federal law does. If you're unsure about a listing, ask your broker or a fair housing attorney. Rule steer-safe, ListingLint rules v2026.10.2.