Fair Housing phrase guide / Steering code words
“prestigious neighborhood” in listing copy is a minor Fair Housing flag
Minor A minor flag. It's usually fine, but worth a second look.
Why
"Prestigious", "sophisticated" and "quality neighborhood" are on the caution lists. They describe the people more than the place. HUD's memo explicitly allows "desirable neighborhood".
Safer wording
The checker's rewrite for “prestigious neighborhood”. It keeps your sentence and swaps the part that describes people.
- desirable neighborhood
What the tag means
Minor means it's usually fine and worth a second look. Treat it as a style question more than a legal one.
What the law covers here
Steering means guiding buyers or renters toward or away from an area because of a protected class. HUD's rule bans restricting someone's choices by word or conduct. One of its examples is telling a buyer they wouldn't be comfortable or compatible with the people who live there. These code words get flagged because of how an ordinary reader may take them. The words aren't banned on their own.
- HUD rule on steering and other prohibited conduct, 24 CFR § 100.70
- Fair Housing Act, 42 U.S.C. § 3604(c)
Sources
- Long Island Board of REALTORS®: Fair Housing Advertising Word and Phrase Guidelines (Mar. 2025)
- CRMLS Fair Housing Word & Phrase List (Apr. 2021)
- Fair Housing Advertising Word and Phrase List (New York Press Assn.; source: Oklahoma Press Assn.)
- HUD "Achtenberg memo": Guidance Regarding Advertisements Under §804(c), Jan. 9, 1995
About the 1995 HUD memo
HUD no longer posts the 1995 memo on its website. Oregon REALTORS reported in April 2026 that HUD removed it without notice, and HUD withdrew its April 2024 digital-advertising guidance in September 2025. The Fair Housing Act and HUD's advertising regulation (24 CFR § 100.75) didn't change. Boards and MLS word lists still lean on the memo, which is why it's still cited here, as history and as the clearest explanation of how ads are read.
- Oregon REALTORS: Fair housing compliance after the guidance reset (Apr. 17, 2026)
- LeadingAge: HUD withdraws fair housing guidance documents (Sept. 17, 2025 memo)
Related phrases
All steering code words phrases on one page · The 12-check listing checklist
Not legal advice. Word lists can't judge context, and laws differ by state and city, with some protecting more classes than federal law does. If you're unsure about a listing, ask your broker or a fair housing attorney. Rule steer-prestige, ListingLint rules v2026.10.2.