Fair Housing phrase guide / Steering code words
Why “like-minded neighbors” gets a Fair Housing caution in listings
Caution Flagged as a caution, because it often reads as a preference for, or against, a group of people.
Why
Phrases about the "right" or "like-minded" people describe residents, not the property. Under the ordinary-reader standard, readers may hear a preference.
Safer wording
There's no one-click rewrite for this one. Describe the property, not the people, and rewrite this part by hand.
What the tag means
Caution means the phrase is on the caution side of the cited lists, or describes people in a way that usually reads as a preference. Many agents still use some of these, but describing the property instead is the safer move.
What the law covers here
Steering means guiding buyers or renters toward or away from an area because of a protected class. HUD's rule bans restricting someone's choices by word or conduct. One of its examples is telling a buyer they wouldn't be comfortable or compatible with the people who live there. These code words get flagged because of how an ordinary reader may take them. The words aren't banned on their own.
- HUD rule on steering and other prohibited conduct, 24 CFR § 100.70
- Fair Housing Act, 42 U.S.C. § 3604(c)
Sources
- HUD "Achtenberg memo": Guidance Regarding Advertisements Under §804(c), Jan. 9, 1995
- HUD advertising regulation, 24 CFR § 100.75
About the 1995 HUD memo
HUD no longer posts the 1995 memo on its website. Oregon REALTORS reported in April 2026 that HUD removed it without notice, and HUD withdrew its April 2024 digital-advertising guidance in September 2025. The Fair Housing Act and HUD's advertising regulation (24 CFR § 100.75) didn't change. Boards and MLS word lists still lean on the memo, which is why it's still cited here, as history and as the clearest explanation of how ads are read.
- Oregon REALTORS: Fair housing compliance after the guidance reset (Apr. 17, 2026)
- LeadingAge: HUD withdraws fair housing guidance documents (Sept. 17, 2025 memo)
Related phrases
All steering code words phrases on one page · The 12-check listing checklist
Not legal advice. Word lists can't judge context, and laws differ by state and city, with some protecting more classes than federal law does. If you're unsure about a listing, ask your broker or a fair housing attorney. Rule steer-like-minded, ListingLint rules v2026.10.2.